SoFA to the Street
September 23, 2018




September 23, 2018

Walk, skate, bike and play! Open Streets in San Jose!


Viva CalleSJ is a free program that temporarily closes miles of San Jose streets to bring communities together to walk, bike, skate, play, and explore the city like never before.

Each year's event opens upwards of six miles of streets, through some of San Jose's most iconic neighborhoods for people to come out and play for the day!

The basics


  • It’s free!
  • It will take place Sunday, September 23, 2018 from 10am – 3pm.
  • It’s not a race, and you don’t need a bike to participate. You can walk or skate.
  • There’s no beginning or end. You can start anywhere and go as far as you would like.
  • The flow of participants goes both ways, just like regular traffic.
What's happening & where!


Santa Clara Fairgrounds Activity Hub
Are you looking for more of a “One Stop Hub” while you are at the 2018 Viva CalleSJ? Then the Santa Clara County Fairgrounds is the place for you! This hub will be jumping with fun! Carnival Rides, Paintballing, Food Trucks, Resource/Info Booths, Restrooms, Hydration Stations, Bicycle repair, Viva CalleSJ merchandise, and many other amenities can be found in this location.


Run Viva CalleSJ – Start your day the right way, with our inaugural 5K. The Santa Clara County Fairgrounds will be the home for the very first Run Viva CalleSJ 5K. Our 5K is a chance to for you to run your race, your way! Bring your pet, dress up, be silly and have fun. Sign up today or the day of the race for a chance to be part of history!


Viva CalleSJ County Fair – What is more fun than the County Fair? The County Fair plus Viva CalleSJ! Come check out what this hub has to offer! Food, music, and carnival rides and fun all day!


Pokémon GO @ Viva CalleSJ – Help us give back to our community. This year, Pokémon GO trainers are invited to join us at our event and bring a donation that will be direct towards addressing homelessness issues in San Jose. This hub will feature one of the donation locations. Check out the latest updates section of our website for more information!


Stencil and Splat with Local Color – Looking to be creative and get your hands dirty? Local Color has planned multiple participatory art activities for you!


Art on the Asphalt – Local professional chalk artist at work? What could be more fun! Come see what the Luna Park Arts Foundation has planned for the day. Don’t miss out on your chance to add to the interactive community chalk mural.


Live Mural Painting – Local artist will be putting their skills on display! Painting beautiful pieces of art at various locations throughout the hub!


Lions Mobile Health Clinic – Haven’t had a chance to get a check up? Now you can! Stop by the mobile clinic for more information!


Resource Exhibitors – 15+ local agencies, organizations, and individuals providing information for those that may need assistance, or for those that may know someone that may need assistance. Resource exhibitors will be providing information or services that are free of charge for the day.


Bicycle Repair provided by VELOFIX (Please note, bicycle repair stations are intended for minor issues that arise at the event including: flat tires, loose brakes, or squeaky chains. They will not be able to completely repair a broken bicycle.)
Martial Cottle Park Activity Hub
Santa Clara County Parks and Recreation’s Martial Cottle Park is an amazing open space in the Southside of San Jose! Formerly a working farm, Martial Cottle is rife with agricultural history, a fact we will be working hard to highlight.

This hub will be bursting with tons of activates for all ages! In addition to the fun, this hub will feature standard amenities such as, Food Trucks, Resource/Info Booths, Restrooms, Hydration Stations, Bicycle repair, Viva CalleSJ merchandise, and many others.


Happy Hollow Park and Zoo Activities – The Department of Parks, Recreation and Neighborhood Services’ Happy Hollow Park and Zoo will be providing several fun resources and engaging activities all day long. A schedule of activates is listed below:

  • 10:00AM Get the Buzz about Bees – Join Happy Hollow’s bee expert, Steve, and learn all about the importance of pollinators.
  • 11:45 AM Captain Conservation Story Time – Enjoy the magic of Happy Hollow’s mobile Puppet Castle Theater for a performance of a classic fairytale, “The Frog Prince.” Deep in the forest, a beautiful princess plays with her favorite golden ball. Carelessly, the princess loses her ball in a deep well. An ugly frog comes to her assistance, asking for a kiss in exchange for retrieving the golden ball. Will the vain princess keep her promise and kiss an ugly
  • 10:00AM to 1:00PM Zoo Education Animal Ambassadors – Discover insects, reptiles, and turtles up close with Happy Hollow Zoo educators and animal ambassadors.
  • 10:00AM to 3:00PM Gorilla Honey Table – Honey tasting and sales; learn about the importance of Happy Hollow’s conservation work, and bees.
  • 10:00AM to 3:00PM Happy Hollow Park & Zoo Information Table – Learn more about Happy Hollow, and don’t forget to stick around for ticket giveaways, spin the wheel for a prize, and photos with Captain Conservation.
  • 10:00AM to 3:00PM Glitter Tattoo Station – Go wild and get your sparkle on with a glitter tattoo of an American alligator or red panda.

Active Adult Fun Hub
– Come check out what we have planned specifically for residents 50. Warm up with group exercises, then join the group walk along the Viva CalleSJ route. Throughout the day enjoy a puppet show, Danny the Dragon story time, glitter tattoos or create a painting in the park. The Department of Parks, Recreation and Neighborhood Services’ Adult 50+ Services provides engaging programs & classes at all 13 community centers throughout the City of San Jose. To find a community center in your local area visit the Active Adult 50+ booth at Martial Cottle Park.


Veggielution – Are you looking to get your hands dirty, play with soil, and learn about planting a garden? Local urban agriculture non-profit Veggielution has you covered. Come check out their fun garden activity and grab a snack from their food truck that features rotating local chefs from their cooking classes!


PRNS Youth Programs - Giving your child a wide range of experiences to make their childhood magical, the Department of Parks, Recreation and Neighborhood Services (PRNS) offers developmentally appropriate programs to help inspire your child’s imagination, creativity, athleticism, and academic prowess. Arts and crafts, games and fun all day– don’t miss out on what our youth programs have to offer.


Santa Clara County Parks and Recreation – Marital Cottle Park is owned and operated by Santa Clara County. Park staff will be on hand the day of the event to show off their amazing space. Come check out what they have to offer! Try your hand and roping a steer, take a picture with their historic truck, or meet one of the many community partners that work at the park every day.


Youth Helmet Giveaway – Get your safety on and make sure your child is prepared for a day of riding, the City of San Jose's Department of Transportation will be giving away 500 free youth helmets.


SJ MADE Local Maker Fair - Local food artisans and entrepreneurs showing off their skills. Don’t miss your chance to chow down on some sweet treats and savory snacks!


Pokémon GO @ Viva CalleSJ – Help us give back to our community. This year, Pokémon GO trainers are invited to join us at our event and bring a donation that will be direct towards addressing homelessness issues in San Jose. This hub will feature one of the donation locations. Check out the latest updates section of our website for more information!


Resource Exhibitors – 15+ local agencies, organizations, and individuals providing information for those that may need assistance, or for those that may know someone that may need assistance. Resource exhibitors will be providing information or services that are free of charge for the day.


Bicycle Repair provided by Comm. Cycles of CA (Please note, bicycle repair stations are intended for minor issues that arise at the event including: flat tires, loose brakes, or squeaky chains. They will not be able to completely repair a broken bicycle.)
SoFA Calle! Activity Hub
The South of First Arts (SoFA) district is home to some of San Jose’s most artistic and entertaining residents, businesses, galleries, and non-profit organizations.

Are you looking to jam out to different local musicians, see artist at work, and grab some good food and drink in a great restaurant? SoFA has you covered with 7 stages each with their own Instagram-able box and variety of bands or artists that will get you moving you to get moving! The following is a list of activities and where to find them:

  • Live & Local Parque de Los Pobladores Stage and the Boom Box Stage will feature awesome bands.
  • Academic Coffee Stage, Quilts Museum Stage and ICA Stage will each offer acoustic singer/ songwriter music.
  • Heroes Martial Arts Stage will provide martial arts demos.
  • Still looking for something more? Yoga Shala Stage will offer yoga and music! With so many options you won’t want to miss the chance to support local artists.

There will be a super amazing KIDS InterACTION space –


  • Spirit of Youth Kids Yoga:  If your child likes to move around come by for FREE child-friendly yoga!
  • Imagination Playground Blocks: These giant blue blocks allow your child to create life size structures. The possibilities are endless, let their imagination run wild!
  • Trash Punx Drumming: Does your child march to the beat of their own drum? Bring them over to the first ever interactive kids drum circle, complete with drums made from recycled products!
  • School of Rock Instrument Petting Zoo:  It’s time to Jam out! Come by the instrument petting zoo for an interactive music experience.

Resource Exhibitors – 10+ local agencies, organizations, and individuals providing information for those that may need assistance, or for those that may know someone that may need assistance. Resource exhibitors will be providing information or services that are free of charge for the day.


Bicycle Repair provided by SJ Bike Clinic (Please note, bicycle repair stations are intended for minor issues that arise at the event including: flat tires, loose brakes, or squeaky chains. They will not be able to completely repair a broken bicycle.)
Along the Route
Immigrant Portrait Alley – San Jose is a welcoming city; opening our doors to those who come from all over the world and call our community home. The strength and success of Silicon Valley will continue to be fueled by the hard work, ingenuity, and cultural perspectives of immigrants. Come see a sampling of the diverse faces that make up our immigrant population.


Sun Garden Shopping Center – Have you ever looked out at a busy street and wondered what it would be like if you could just go run out and play, or have a picnic, or simply sit down? Well now you can find out! For this year’s Viva CalleSJ, find out what this stretch of road has to offer! There will be street basketball, wheelchair basketball, restrooms, a hydration station and more. The City of San José’s Therapeutic Recreation Services will also present, so make sure to check out what the Department of Parks, Recreation, and Neighborhood Services has to offer!


Street Soccer Activation – Looking to get active? Soccer in Slow Motion will have an inflatable soccer field and international players ready to have a kickin’ time. The San Jose Earthquakes will be joining the fun with a booth and their inflatable soccer goal.


Advantage Homes Activity Zone – We are excited to have Advantage Homes joining us in activating our route this year! Not only have they generously sponsored our volunteer efforts, they will be hosting many fun and engaging activities for the day! Be sure to stop by and say hello.


Edenvale Library – Councilmember Sergio Jimenez, representing Council District 2, is planning a series of fun and engaging activities during Viva CalleSJ at the Edenvale Library! Activities include: Zipline, live DJ, resource tables, Maker[Space]Ship, bicycle repair, rock climbing wall, and more! Don’t miss out on the chance to see the unveiling of the mural that will be painted on the library. World renowned artist, Samuel Rodriguez, has created an amazing concept that will help to transforms a simple wall into a vibrant art piece.
Viva CalleSJ Tips


Viva CalleSJ provides people with the chance to enjoy a day of fun connecting with other residents of San Jose and their city in a whole new way. There are many ways to enjoy this opportunity, here are some tips to help you get the best experience out of Viva CalleSJ:


  • Viva CalleSJ is not just a bicycle event, it is an open streets event! Feel free to walk, bike, skate or just come play in the streets!

  • Maintain a safe speed! Stay in control, go with the flow of traffic, pass on the left, slower traffic please keep to the right.

  • Be aware of your surroundings! Never Stop in the middle of the route and keep your eyes sharp to avoid accidents and obstacles.

  • Wear a helmet! We care about your safety and so does the law! Participants under the age of 18 must wear a helmet and everyone is encouraged to wear one.

  • Viva CalleSJ staff, volunteers, and public safety officers can be found on route and in activity hubs, ask for help!

  • Take public transportation. Parking will be difficult in the areas around the route, avoid the hassle by taking VTA!



For more suggestions check out the Department of Transportation’s 
Street Smarts Traffic Safety Tips.
How to Participate


Viva CalleSJ works hard to make sure you experience a safe, secure and fun environment. Please familiarize yourself with the following information to help make Viva CalleSJ safe and fun for everyone.


Planning on riding a bicycle, skateboard, scooter, or rollerblades?
Check out the following LINK to view the California DMV bicycle laws and safety tips.

At monitored intersections where vehicles are allowed to cross the route, we ask that you that you obey all traffic signals, traffic management officers, and volunteers.

Additionally, throughout the route there are locations where it is mandatory to dismount your bicycle. There will be volunteers and signage indicating all mandatory dismount zones.

Vehicles will not be allowed on the Viva CalleSJ route the day of the event. Despite this, there may be large numbers of people on various forms of transportation. Whether they are a pedestrian, rollerblader or bicyclist, please be aware of others and share the road! Remember, Viva CalleSJ is NOT a race. Everyone will experience Viva CalleSJ at a different pace. Be safe, please monitor your speed and keep it within the flow of traffic when it becomes congested.

If you do plan on having your child/ren ride a bicycle with you, we ask that you make sure your child has the experience and understands the basics of riding a bicycle, particularly in groups. Remember, all participants under 18 are required to wear a helmet!
Planning on walking?
Next to riding a bicycle, walking is probably one of the best ways to experience the businesses along the Viva CalleSJ route, cultural events taking place, and activities planned for the day. For your safety, if you are walking in the street please stay as far to the right as possible to avoid creating a safety hazard for yourself and bicyclist, skateboarders, and others in the center of the street.

If you do decide to move to the center of the road, please do so with caution. Proceed as if there were still vehicles in the streets. Be sure to look both ways and wait until the route if free of obstructions, crossing only when it is safe.
Have a mobility impairment or disability?
Viva CalleSJ closes streets to cars and opens them up to EVERYONE! We welcome and encourage those with wheelchairs, disability scooters, and other forms of handicapped transportation to participate. Remember, please stay to the right of faster traffic in order to avoid a safety hazard for yourself and those around you!

The only motorized forms of transportation allowed on the route for the day are motorized chairs, scooters or e-bikes with handicapped placards. Please note: if your motorized form of transportation required registration with the Department of Motor Vehicles, it is not allowed on the Viva CalleSJ route.
Do you own a Business on the route?
We highly encourage you and your business to participate in the event, and here are some great ideas to interact with event participants:

  • Plan on opening your business the day of the event.
  • Make your storefront more visible with banners and signs.
  • Bring your business to the streets.
  • Advertise your business before the event.
  • Spread the word about Viva CalleSJ.
Live or work along the route?

If you live or work along the route:

  • There will be no cars allowed on the event route. A no parking/tow zone will be implemented at 1:00 A.M. the day of the event, cars still parked along will begin to be towed at approximately 2:00 A.M. on the day of the event.  
  • Additionally, access to driveways blocked by the route will be restricted. If you will need your car, please remember to move you it before the 8:00 A.M. hard road closure.
  • If, for any reason, you need to cross the route with a vehicle, please see the event map to locate crossing points for through traffic. San José Police and Viva CalleSJ volunteers will be located at each crossing point to facilitate the flow of participant and vehicle traffic. 
  • If there is an emergency, please contact one of the many Viva CalleSJ staff member, volunteer or public safety officer that can be found on the route for assistance. 
Keeping Viva CalleSJ safe.

The safety of all participants is a primary concern for the Viva CalleSJ team. We work closely with local authorities to provide as safe and secure of an environment as possible at Activity Hubs and along the route. The San José Police Department has generously joined the program as a partner to provide a strong security presence. In addition, there will be emergency medical technicians stationed at each Hub and along the route. 

In the event a serious accident or issue occurs,  please go to the nearest Activity Hub or information booth and report it to Viva CalleSJ staff immediately. If you are in between Activity Hubs, look for the nearest uniformed officer or Viva CalleSJ staff member.

Additionally, if you notice any suspicious activity or a suspicious package, immediately report it to the nearest uniformed officer or Viva CalleSJ staff member.

Thank you Partners & Sponsors!


Viva CalleSJ would like to express our appreciation and gratitude to our event partners and sponsors who worked to make this program possible.